Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell better stories.

Our story . . .

Joe Zeff Design helps the world's leading companies train, sell and present more effectively through integrated storytelling.

Joe Zeff (bio) has relaunched his award-winning studio in New York's Times Square to help corporations, publishers and agencies blend storytelling and software to achieve their business objectives.

Joe Zeff Design delivers solutions that connect dots. As President/Chief Creative Officer of Scrollmotion Blue in New York City, Joe worked with Apple, General Motors, JPMorgan Chase and AT&T to tell better stories using iPads. He draws upon experience as a journalist — Graphics Director of Time magazine, The New York Times' first Presentation Editor — and as the app developer who created Joe Zeff Design.

Joe Zeff Design set the standard for integrated storytelling on iPads, with four apps chosen by Apple as iTunes App of the Week and one in its iTunes Hall of Fame. JZD launched Fast Company for iPad and National Geographic for iPhone, designed JPMorgan Chase & Co's first annual report for the iPad, and created the official Super Bowl XLVIII app for the National Football League. Joe was named "one of America's top app designers" by The Guardian and "one of the most creative and insightful designers of our era" by Walter Isaacson, author of Steve Jobs' biography.

Joe has created illustrations for hundreds of major magazine covers, including Time, Sports Illustrated, Esquire and Fortune. His company's work has appeared on album covers (Watch The Throne by Jay-Z and Kanye West; Battle of the Sexes by Ludacris); corporate websites (PepsiCo, Unisys), national advertising campaigns (M&Ms, Porsche), and Broadway marquees (Sister Act). He has been featured by Fast Company, Adweek, 3D World and other publications, and has delivered presentations on interactive storytelling at universities and conferences around the globe.



“Joe Zeff is one of the most creative and insightful designers of our era. He combines fun and intelligence in everything he produces, including the wonderful team of designers he’s assembled.”

Walter Isaacson
The Aspen Institute
(former CNN Chairman and CEO and
Time magazine Managing Editor)

• • •

“Joe Zeff Design is amazing to work with on so many levels. They are creative, contemporary, responsive, innovative and connected.”

Julie Hamp
former Chief Communications Officer

• • •

“More than any artist I’ve ever worked with, Joe Zeff knows how to take what’s in my head and make it a reality.”

John Korpics
former VP/Creative Director for Print and Digital

• • •

“Joe Zeff has the unique ability to translate complex ideas into lapidary images. His work is unforgettable.”

Priscilla Painton
Editor in Chief
Simon & Schuster

• • •

"In the area of eBook publishing for the iPad one need look no further than the work produced by Joe Zeff Design.

Talking New Media



Adobe: Fast Company, innovation in publishing

Adobe: Publishers Usher in the Next Generation of Digital Publishing Suite

Adweek: These wild ones are bringing their 3D design to a tablet near you

Fast CompanyiPad App Goes Behind The Scenes of Portal 2, Pushing Limits of Storytelling

Folio: National Geographic Launches Magazine on the iPhone

Gizmodo App of the Day: The Final Hours of Portal 2

Los Angeles Times: Game journalism goes new school with iPad app

Society of Publication Designers: "Above and Beyond" The Traditional iPad Publication App

The Guardian:  "Joe Zeff, one of America's top app designers ..."

The Mario Blog: iPadLab: Storytelling and the Documentary App

TIME magazine: Above and Beyond with George Steinmetz