Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell better stories.

Our story . . .

As of August 6, 2014, Joe Zeff Design is no longer accepting new clients.

 Learn more about Joe's move to ScrollMotion • Contact Joe


Ed Gabel

Ed Gabel is vice president of Joe Zeff Design.

Ed produces most of our illustrations and animations, infusing apps, magazine covers and advertising artwork with mind-blowing imagery that truly sets our studio apart.

His work has appeared on hundreds of covers, as well as information graphics for magazines like TIME, Scientific American and National Geographic. He rendered the cover artwork for Jay-Z and Kanye West's Watch the Throne album, among others. There's nothing Ed can't do, as evidenced by his incredible renderings in each month's issue of Kids Discover  for iPad.

His career path includes positions at Root Learning, creating learning maps for major corporations; the Asbury Park Press, producing illustrations and graphics; and TIME magazine, where he was Associate Graphics Director and gained an international reputation for his detailed illustrations. His work there provided once-in-a-lifetime opportunities: to observe open-heart surgery in order to create an information graphic, and to take over the controls of a B1 bomber for a 45-minute stretch.

Ed has been part of Joe Zeff Design since 1997, including a 15-month stint as CGI Director of Splashlight in New York City. He lives in Cranford, NJ, with his wife and daughter and like Joe, he's an avid rider of Harley-Davidson motorcycles.