Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell better stories.

Our story . . .

JZD@HiMSS 2019

How augmented reality and interactive storytelling helped drive conversations, provide context, connect dots and bring to life the AT&T Business story at HiMSS 2019.

FirstNet story using Augmented Reality

Printed targets in various sizes were placed around the ambulance to connect the ambulance to the FirstNet story. Content was viewed using a beta version of Bigtincan’s new Augmented Reality viewer. Other content here.

FirstNet story using interactive touchscreen

Another version of the story was presented in 16:9 format on a large touchscreen.

IoT story using Augmented Reality

A table of objects becomes a story about connected devices that deliver incredible benefits.

Annotated Reality inside ambulance

Viewing the inside of an ambulance using augmented reality helps people see what’s actually there.

Augmented Reality for branding

This could be a way to personalize environments with guest-specific content, possibly animated.

Healthcare vertical interactive tool

Our old friend the healthcare vertical tool made an appearance as well. :-)