Joe Zeff is president of Joe Zeff Design.
Joe was among the first to recognize the potential for tablets and technology to transform publishing, and has assembled a team of designers and developers that continually reinvents how books and magazines are presented on the iPad, iPhone and other devices. He started Joe Zeff Design as a design and illustration studio, blending storytelling techniques with computer-generated illustration to create covers for TIME, Esquire, Sports Illustrated, Rolling Stone and other magazines, as well as advertising artwork and corporate communications. He has since shifted focus toward apps, becoming a leader in digital publishing and advising some of the world's biggest brands on how to leverage the popularity of new technologies to achieve their business objectives.
Before opening the studio, Joe worked at newspapers and magazines as an editor, reporter and designer. He climbed the ladder at the Pittsburgh Post-Gazette, Detroit Free Press and The New York Times, where he was the newspaper’s first Presentation Editor in the Metro and Business sections. He moved to TIME magazine, where he advanced from Associate Art Director to Deputy Art Director to Graphics Director. Joe was among the first to see how animation software could be used to create realistic print graphics, and he and his team produced beautifully rendered charts and diagrams that inspired artists worldwide to combine illustration with information using computer-generated imagery.
Joe has led Joe Zeff Design since 2000, including a 15-month stint as the Creative Director of Splashlight in New York City. He lives in Montclair, NJ with his wife and three children. He is an active board member of the Society of Publication Designers in New York City and chairs its popular speaker series. When not working — which is hardly ever — Joe is likely riding his Harley-Davidson firstname.lastname@example.org