Extra! Extra! Read All About Us!
The current issue of 3D World magazine features Joe Zeff Design and five other studios in its cover story, titled "The Secrets of CG Illustration: Six top illustrators reveal the tricks and techniques behind their success." We're honored to share the stage with our friends at Taylor James in London and Giannini Creative Imaging in Chicago, as well as several other leading illustration studios producing mind-blowing work from around the world.
Above, the opening spread features work from Kollected, JZD and Giannini. The middle image is a cutaway rendering of our new studio at HIllside Square, a soon-to-be-converted church just two blocks from our current offices. (We're on the second floor on the far side.) Below, a sidebar that showcases some of our work from Solar System for iPad, Time magazine and Fortune:
Our tricks and techniques? Here's what we told 3D World:
"We pride ourselves on our range. We're able to move from technical diagrams to conceptual illustration to product imagery to dimensional typography and, truthfully, we enjoy them all. We're also aggressively pursuing opportunities to create static and animated imagery for the iPad and other tablets.
"Ultimately, we're problem solvers. Sometimes those problems require visual solutions; other times they require conceptual solutions. Often we're presented with a blurry set of priorities and the greatest challenge is to bring them into sharp focus. Only then can we create truly effective imagery that will satisfy the clients' needs."
Many thanks to 3D World. Sneak-peekable digital issues available here.