Over the past year we've worked with Fast Company magazine to design and develop an iPad edition that embodies the spirit of its brand — bold, innovative and forward-thinking. The app is one of six finalists for App of the Year in the Society of Publication Designers competition tomorrow night in New York City.
We updated the app yesterday with an improved storefront that takes a slightly different approach than other digital magazines. Many publishers have overhauled their storefronts to make them more dynamic, adding news feeds and new products to their galleries. New York magazine is a noteworthy example, having creating a bunkbed-like storefront with web content on the top and issues on the bottom.
We too see the potential of adding functionality to the storefront. Bonus features make the app more usable, and more likely that the app will become part of consumers' daily routines. But we disagree with the approach that many publishers have taken, cluttering their storefronts with Twitter feeds and other elements that make it harder for consumers to find their magazines.
After all, that's the reason they visit the storefront in the first place.Read More