Joe Zeff Design

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A Town Hall on Tablet Publishing

Joe Zeff Design is pleased to be part of a special event on tablet publishing in which Adobe and WoodWing will present game-changing products that promise to rewrite the way magazines, studios and freelancers produce apps. The event is part of the Society of Publication Designers' speaker series, titled "Tablet Town Hall: Questions and Answers About the Next Generation of Tablet (and Kindle) Publishing." It is scheduled for Nov. 10 at the Helen Mills Theater in Manhattan. Tickets are limited, and available here.

Adobe and WoodWing are the leading platforms for publication apps. The two companies recently announced a partnership that integrates Adobe's Digital Publishing System into the WoodWing Enterprise system. As a result, WoodWing users will be able to use Adobe and WoodWing creation tools interchangeably within InDesign and output content using Adobe's Digital Publishing System (DPS). Meanwhile, Adobe announced plans for a Single Edition version of DPS that brings down the price for developing a standalone app to $399.

All of this is great news for designers. WoodWing will continue to develop its Digital Publishing Tools, including its innovative HTML5 widgets that allow non-programmers to configure code through InDesign menus. Adobe's content viewer is much more user-friendly than Apple's Xcode environment, making it easier to preview and distribute apps in development.

Steve Hart from Adobe and Shawn Duffy from WoodWing will deliver presentations, followed by a question-and-answer session moderated by Joe Zeff of Joe Zeff Design. For more information, visit the SPD site here.