Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

JZD in a nutshell . . . 

Above & Beyond is New & Improved!

To thank those who made "Above & Beyond: George Steinmetz" an iTunes-featured selection in more than 60 countries this week and App of the Week in Australia and New Zealand, Joe Zeff Design has collaborated with George Steinmetz to update the app with additional photographs, upgraded audio functionality and the ability to share images through Twitter and Facebook. The update is free for existing owners and can be downloaded here.

"Above & Beyond: George Steinmetz" carries a 4.5-star rating from reviewers, and many of the bonus features come as a result of their feedback. The app remains $1.99 and changes categories — from Photography to Books — in order to reach a larger audience and reflect its broad appeal throughout the world. The app has been particularly popular in New Zealand of all places, where it ranks No. 1 among Paid Apps in the Photography category and No. 9 among all Paid Apps.

Screenshots from the new and improved app:

A stunning new image from Chad, accompanied by George's firsthand account about his three days there waiting out kidnappers and military police to take the shot. The new audio functionality includes the ability to listen while accessing other features, and a visual indicator of how much audio remains in the clip.

Share files three ways without leaving the app, thanks to our brilliant programmer, Wim Mostmans, and WoodWing Software.

We intend to continue improving this app and future installments of the Above & Beyond series, and extend our gratitude to those who have made it an overwhelming success. Learn more from the promotional website for "Above & Beyond: George Steinmetz" and from the press area at the Joe Zeff Design website. Additionally, the app was recently featured in the Italian edition of Wired and on "Aesthetic Perfection on iPad," a daily updated list of the most beautiful iPad apps.

George Steinmetz's work is currently on exhibit at Anastasia Photo, 166 Orchard Street, Manhattan. Details here.