Joe Zeff Design

News: Joe Zeff joins ScrollMotion as Vice President/Executive Creative Director

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Exciting News at Joe Zeff Design!

"Above & Beyond: George Steinmetz," the iPad app we created with the legendary National Geographic photographer, is currently ranked 37th among all Paid Apps in the iTunes App Store. We spent the weekend as a featured New and Noteworthy app on the App Store home page, which certainly helped. As a result, we've extended our introductory pricing of $1.99 to warmly welcome those who are seeing our app for the first time. Also, congratulations to Touch Press, whose "Gems and Jewels" looms over top of our icon as the App of the Week. We created one of the interactive graphics in "Gems and Jewels" after collaborating with Touch Press on the design and several interactive graphics for "Solar System for iPad," a previous App of the Week selection. It's worth noting that the Top 100 is largely occupied by games and utilities, which makes us even more proud of our ranking. We're hoping that our work will inspire other content creators to turn their ideas into apps. We're getting lots of inquiries from potential partners for future projects, and look forward to extending Above & Beyond and rolling out other properties soon.

PepsiCo Work Featured in WSJ

The Wall Street Journal singled out our work for PepsiCo in an article about employment branding in yesterday's editions. Congratulations to Paul Marchand, PepsiCo's vice president of global talent acquisition, who is quoted throughout the article, as well as the entire team at PepsiCo, Houseblend Media for their work on the videos, All The Top Bananas for their iPad programming, and Weber Shandwick. You can see what we did for PepsiCo here.

Amsterdam Here We Come

Joe Zeff Design will be presenting at the WoodWing Xperience, a tablet publishing conference next week in Amsterdam, on the subject of reinventing publishing for the iPad and other devices. Other speakers include Mario Garcia, a good friend and collaborator, and Josh Quittner, Editor-at-Large at Time Inc., and a former colleague at Time. The presentation will be posted on The Joe Zeff Design Blog immediately afterward, and hopefully WoodWing will share a video link. Stay tuned.

And . . .

"The Final Hours of Portal 2," the app we created with Geoff Keighley that Fast Company Design described as "a model for publishing a la carte journalism as apps" is about to make even more news. Keep an eye on Geoff's Twitter feed for details.

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