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Fast Company on the iPad

Joe Zeff Design is excited to announce that the first monthly issue of Fast Company for iPad is available starting today in the Apple Newsstand here. Apparently we're not the only ones excited — Apple is promoting the app on the front-page billboard of the iTunes App Store this week. We worked closely with the editorial, design, photography, online, advertising and circulation departments at Fast Company to produce the issue using Adobe Digital Publishing Suite Enterprise Edition, with significant help from our partners at WoodWing Software and Adobe Systems. Many thanks to editor Bob Safian, executive editor Noah Robischon and creative director Florian Bachleda for providing an unbelievable opportunity to work together to reinvent Fast Company for the tablet.

The March issue features the magazine's annual list of the 50 Most Innovative Companies, packed with activities that enable the user to engage with content in ways not possible in print. The fun begins on the cover, where the user wipes clean a frosted panel of glass to reveal cover subject Jack Dorsey of Square and Twitter. Inside there are quizzes, games, animations, movies, audio clips, sharing tools, hyperlinks and a discussion board where users can interact with the magazine's editors. See for yourself:

Music by Crugie Riccio.

The issue is fully compliant with Audit Bureau of Circulation requirements, and available to print subscribers at no additional charge. Every advertisement has pinch-to-zoom functionality, allowing users to read small print not legible in other tablet magazines.

The team at Joe Zeff Design provided support on many levels — redesigning pages to optimize the tablet experience and reimagining print illustrations as tappable animations. We produced the entire issue at our studio in Montclair, NJ, collaborating throughout with Florian and Noah and their staffs. Using the free Adobe Content Viewer app, Fast Company employees accessed fully-functioning demos on their iPads and received notifications every time a new layout was posted for review.

With help from WoodWing and Adobe, Joe Zeff Design helped Fast Company configure Adobe DPS to take advantage of key features such as Omniture analytics and subscription integration through CDS Global. We'll be working together on an ongoing basis to produce Fast Company's monthly editions, in addition to other high-profile engagements that include a relaunch of PC Magazine for Ziff Davis and other tablet initiatives outside the boundaries of traditional publishing. President Joe Zeff will be a keynote speaker at the WoodWing Xperience March 27-28 in Amsterdam, talking about opportunities to expand digital publishing successes beyond magazines to business, education and other markets.

Credit goes to our extraordinary team at JZD, which includes Ed Gabel, Josh Penrod, Christopher Holewski, Krissi Xenakis and Phil Bratter. The studio has designed three apps singled out by Apple as Apps of the Week: Solar System for iPad and March of the Dinosaurs, both for Touch Press, and Above & Beyond: George Steinmetz. Solar System for iPad is one of 85 apps in Apple's App Store Essentials Hall of Fame.

Joe Zeff Design is a WoodWing Creative/Design Partner and an Adobe DPS Solutions Partner. For more information about Joe Zeff Design, WoodWing Software or Adobe Digital Publishing Suite, please contact studio@joezeffdesign.com.

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