Joe Zeff Design

News: Joe Zeff joins ScrollMotion as Vice President/Executive Creative Director

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Give My Regards to Broadway . . .

It's our Broadway debut, produced for SpotCo to promote Whoopi Goldberg's upcoming musical comedy. We created computer-generated typography using LightWave, rendering a vertical and horizontal version. Here's how the vertical appeared in a full-page ad in The New York Times . . .

. . . and the horizontal version on the web at sisteractthemusical.com:

Shoutouts to Chris O'Riley for modeling the type and Ed Gabel for his masterful Photoshop work. And thanks to Gail, Jeff and Melissa at SpotCo — now if we can just score some tickets . . . Hint, hint!

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