Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

JZD in a nutshell . . . 

Give My Regards to Broadway . . .

It's our Broadway debut, produced for SpotCo to promote Whoopi Goldberg's upcoming musical comedy. We created computer-generated typography using LightWave, rendering a vertical and horizontal version. Here's how the vertical appeared in a full-page ad in The New York Times . . .

. . . and the horizontal version on the web at sisteractthemusical.com:

Shoutouts to Chris O'Riley for modeling the type and Ed Gabel for his masterful Photoshop work. And thanks to Gail, Jeff and Melissa at SpotCo — now if we can just score some tickets . . . Hint, hint!