Joe Zeff Design

News: Joe Zeff joins ScrollMotion as Vice President/Executive Creative Director

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Give My Regards to Broadway . . .

It's our Broadway debut, produced for SpotCo to promote Whoopi Goldberg's upcoming musical comedy. We created computer-generated typography using LightWave, rendering a vertical and horizontal version. Here's how the vertical appeared in a full-page ad in The New York Times . . .

. . . and the horizontal version on the web at

Shoutouts to Chris O'Riley for modeling the type and Ed Gabel for his masterful Photoshop work. And thanks to Gail, Jeff and Melissa at SpotCo — now if we can just score some tickets . . . Hint, hint!

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