Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

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Helping Will Ferrell Get Some Tail

It's all in a day's work, and not as lascivious at it sounds. We put a computer-generated tail on Ferrell for the cover of Entertainment Weekly's Best of Summer Issue, which comes out today. In his virtual mermaid costume — actually, it's a merman costume — Ferrell and Mark Wahlberg strike a pose to draw attention to their upcoming action-comedy, "The Other Guys."

Many thanks to Design Director Amid Capeci and Managing Editor Jess Cagle for a terrific assignment. A glimpse behind the scenes: