Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

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Joe Zeff Design is pleased to announce its involvement in "These Guys Kick Apps, And So Can You," a special event to be presented by the Society of Publication Designers on July 26. We'll join the creative forces behind Project and TRVL on the stage at the Helen Mills Theater in New York City to inspire and inform, and give you the inspiration to kick some apps of your own. SPD describes the event as "a rare opportunity to interact with some of the most disruptive forces in digital publishing. Their companies are small yet their impact has been enormous, with groundbreaking apps that reinvent business models and rethink how content can come alive on the tablet." The event is part of SPD's Speakeasy series, and will be followed by an informal cocktail party. Tickets are available here.

The speakers:

Mike Burgess is Head of Digital at Seven, a multimedia publisher in London that translates Sir Richard Branson's vision into Project, an interactive magazine developed exclusively for iPad. The launch issue of Project was the most downloaded iPad app in the world, and the magazine continues to turn heads with its innovative features and advertising. Mike will take the audience behind the scenes at Seven to show how its 20-person staff produces the digital magazine and other innovative properties.

Jochem Wijnands and Michel Elings are the founders of TRVL, an a la carte travel magazine for iPad based in Bussum, The Netherlands. Working out of a spare bedroom, they have published 25 issues of TRVL and generate 40,000 downloads every month and as many as 500,000 page views in a single month. The magazine is available without charge, resulting in a 4-and-a-half star rating in the iTunes Store. Each issue contains one article about one subject, and is loaded with gorgeous photography and multimedia.

Joe Zeff is president of Joe Zeff Design, a multidisciplinary studio in Montclair, NJ, that helps companies fuse content, technology and business opportunities on the iPad. The former Graphics Director of Time magazine and a pioneer in the field of information graphics, Joe and his team have created storytelling apps such as "The Final Hours of Portal 2" and "Above & Beyond: George Steinmetz," an iTunes App of the Week selection that climbed to No. 34 in the overall ratings. HIs studio and their apps have been featured by Time magazine, Fast Company and Adweek.

Jeff Gapp is Channel Evangelist for WoodWing USA, developers of the Digital Magazine Tools that power digital magazines produced by Time Inc., Meredith and more than 300 publishers worldwide. He works directly with the company's largest customers to implement solutions, and will present an overview on how WoodWing's software helps publishers large and small, including Project, TRVL and Joe Zeff Design, create apps for iPad and other platforms.

We're excited to be part of such an incredible event, and look forward to seeing you there! Many thanks to the Society of Publication Designers and event sponsor WoodWing.