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March of the Dinosaurs

Joe Zeff Design is pleased to announce that "March of the Dinosaurs," a new digital book from Touch Press that was designed and illustrated in part by Joe Zeff Design, debuts today in the iTunes App Store as the iPad App of the Week. Touch Press, based in London, has dominated the electronic book marketplace from Day One, publishing "The Elements" when the iPad first launched and, most recently, "The Waste Land," a digital rendition of T.S. Eliot's classic poem. This is the second collaboration between Touch Press and Joe Zeff Design. The first, "Solar System for iPad," was an iPad App of the Week and is part of Apple's iPad Hall of Fame. It was described by Marc Saltzman of USA Today as "an out-of-this-world digital book that is as informative as it is beautiful" and has since been republished as a hardcover book.

"Once again Touch Press has been fortunate to work with Joe Zeff Design, who bring their deep experience of visual communication to our iPad titles," said Max Whitby, CEO of Touch Press.

"March of the Dinosaurs" is a visually rich storybook that recounts the adventures of a group of dinosaurs as they struggle to survive in the prehistoric Arctic. Produced in partnership with the National Geographic Channel and Wide Eyed Entertainment, it contains superbly realistic 3D animations that bring the dinosaurs to life in your hands, spinning through 360 degrees at the touch of a finger. Joe Zeff Design provided creative guidance throughout the project, and designed and illustrated the animated home screen, cast pages and interface elements, shown below:

Joe Zeff Design will be participating in two upcoming events to promote its iPad capabilities:

Your Business, Your App is a luncheon and panel discussion at 12:30 p.m. Sept. 30 at Ogilvy & Mather, 636 11th Avenue, New York City. Hosted by Tekserve, the event is directed toward anyone interested in leveraging custom iPad apps to help achieve their business objectives, from small companies to Fortune 50 corporations. Panelists include Joe Zeff of Joe Zeff Design, Jason Richelson of Shopkeep.com, Jamie Manalio of Rust Labs, Aaron Freimark of Tekserve’s enterpriseios.com, Joseph Wachs of [x]cubeLABS and John Boese of Ogilvy & Mather. Admission is free, but registration is required. More information here.

Above & Beyond: An Event with John Kascht and Joe Zeff takes place at 6:30 p.m. Oct. 12 at the Society of Illustrators, 128 E. 63rd St., New York City. The two illustrators-turned-publishers will share the stage to talk about the experience of producing their "Above & Beyond: John Kascht" app, and how other traditional artists can tap into new creative and business opportunities made possible by the iPad. Admission is $15 for non-members, $10 for members and $7 for students. More information here.

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