Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

JZD in a nutshell . . . 

New Ways to Present Information

The iPad opens new frontiers for presenting information, with new tools for visual storytelling. Here is an illustration that Joe Zeff Design created for Unisys Corporation, before there was an iPad.

On the iPad, an image has no boundaries. it is cropped as the viewer intends.

It is now possible to present an underlying layer packed with information.

Back to the original viewer. Note that the image is orientation-independent. Think of the screen as a window, not a window frame.

The viewer can move freely through the picture, and zoom to observe specific detail.

Layer upon layer of information. A tap summons additional detail.

And so forth. The possibilities are endless, for photography, diagrams, maps, advertising and much, much more.