Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

JZD in a nutshell . . . 

Steve Jobs: 1955-2011

I had the privilege of meeting Steve Jobs in the mid-1990s, after he had resigned from Apple following a clash with John Sculley and started a computer company called NeXT. It was a different time -- a visit from Jobs stirred interest from only a handful of writers and editors in a small conference room at The New York Times, leaving space for a page designer to take one of the seats. Even then, with Apple struggling and NeXT not quite there, he was remarkably confident and spoke in such a way that everyone in the room leaned forward to take in every word. Steve Jobs stayed the course, overcoming one setback after another to recompose the world as he believed it should be. He inspired so many on so many levels, and for me that chance meeting leaves an indelible impression today. We live in a malleable world, shaped by those who are most steadfast in their beliefs. Steve Jobs' legacy will continue to effect change for centuries to come. — Joe Zeff Other designers reflect on Jobs and his impact at SPD's website: