Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

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The 4-Hour Chef Teaser

We had the good fortune to work with Melcher Media to produce best-selling author Timothy Ferriss' new app for the Kindle Fire and Apple iPad: "The 4-Hour Chef Teaser," a prelude to his hardcover book due next September. Ferriss, author of "The 4-Hour Workweek" and "The 4-Hour Body," made news last fall by signing a deal with Amazon Publishing as its first marquee author. Said Ferriss, "My decision to collaborate with Amazon Publishing wasn’t just a question of which publisher to work with … It was a question of what future of publishing I want to embrace. My readers are migrating irreversibly into digital, and it made perfect sense to work with Amazon to try and redefine what is possible. This is a chance to really show what the future of books looks like, and to deliver a beautiful experience to my readers, who always come first.”

The teaser app is available free here: Fire and iPad.

It contains recipes, videos and a diet plan for surviving the holidays. We're especially proud of the interactive feature we created that allows you to drag a finger across the screen to make a bovine come apart Hannibal Lecter-style, revealing its cuts of meat! Delicious!

See for yourself: The Exploding Cow!

Some screenshots: