Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

JZD in a nutshell . . . 

The Bracket, Reimagined

Nothing says March Madness like the bracket, the iconic diagram used to show which teams play which for the NCAA basketball championship. For its current issue, ESPN The Magazine asked us to reimagine the bracket as a three-dimensional object. The result — these colorful visualizations, inspired by Creative Director Siung Tjia and Jason Lancaster: