Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

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WoodWing World Tour

Joe Zeff Design is excited to be part of the WoodWing World Tour, which arrives in San Francisco on March 9 with insight and information about tablet publishing. WoodWing is a Netherlands-based company that creates software to help publishers efficiently push content to iPads, Android tablets and other platforms. Its clients include Time Inc., American Express Publishing, and Project, the highly publicized iPad-only magazine produced by gazillionaire Richard Branson. We've used WoodWing's Enterprise Publishing System and Digital Magazine Tools to create our own apps, and to help clients pursue unique publishing strategies that optimize content, technology and business opportunities.

The San Francisco event brings together an authoritative group of speakers:

Roger Black, the influential newspaper and magazine designer, presents his views on the evolution of publication design. Over the past year Roger has played a particularly active role in that evolution, starting several companies to meet the needs of digital publishers: Webtype, Ready-Media, Treesaver and Nomad Editions. Roger is not only smart, he's sensible, and we're looking forward to his take on where publishing goes from here.

Rebecca McPheters, CEO of McPheters and Company, will discuss best practices for digital publishers. Her company's iMonitor service tracks more than 1,000 apps in 40 countries and recently chose the 10 best apps of 2010 — seven of which were produced using WoodWing's Digital Magazine solution. Jochem Wijnands of TRVL Magazine will talk about his popular iPad-only magazine, which follows an a la carte approach toward magazine publishing by offering apps containing individual articles instead of the traditional mix of content. According to Computerworld, it's an "iPad publishing success story."

Our session will focus on digital publishing strategies that maximize the creative, technical and business opportunities afforded by the iPad and other tablets. The presentation is intended for anyone interested in developing content for tablets, whether you're already producing apps or just beginning to explore the possibilities. We'll provide insight into how to reinvent your content, workflows and business models to take best advantage of the tablet publishing opportunity.

WoodWing's leadership will showcase their newest Enterprise and Digital Magazine releases, which currently power nearly 200 iPad apps, as well as enhancements intended to provide similar functionality for Android devices and HTML5 browsers. You won't want to miss Channel Evangelist Jeff Gapp's demonstration of how HTML5, JavaScript and WoodWing's Digital Magazine Tools converge on the tablet to deliver enhanced interactivity. We've been fortunate to work directly with Jeff to inject HTML5 into our own projects, leveraging two of WoodWing's biggest strengths — its extensibility to work with other code, and Jeff himself.

Advance registration is required but admission to the World Tour event is free. Register here, and learn more about the two-day workshop (which is not free) that follows the conference — an opportunity to build your own app project using WoodWing's Digital Magazine Tools and take it home on your own iPad.