Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell better stories.

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WoodWing Xperience

We're excited to be part of the WoodWing Xperience this week in Amsterdam, where hundreds of publishing executives from throughout the world have gathered to learn about digital publishing from experts at Adobe, WoodWing and other companies. Joe Zeff Design is well-represented at the conference, with three people attending workshops and presentations. President Joe Zeff delivered a keynote address during the morning session about ways to apply lessons learned from digital magazine publishing to other fields, in particular the education and retail markets.

Time Inc. Chief Information Officer Mitch Klaif spoke about his company's ambitious efforts to digitize all of its properties, singling out the Time magazine "Beyond 9/11" app that was designed by Joe Zeff Design. (Thanks Mitch!) And Betty Wong, editor in chief of Fitness magazine, talked about her magazine's transition to tablets and what her company, Meredith, has learned along the way.

WoodWing made news by announcing a new product called SmartDPS Tools, a set of enhancements to Adobe Digital Publishing Suite that make the software more capable and easier to use. The package, to be released later this year at a pricepoint to be determined, provides InDesign plugins that simplify the process of deploying hotspots and scrollable elements; an HTML5 widget library; and a streamlined way to turn PDFs into Adobe DPS folios.

The conference continues tomorrow with presentations from Zeke Koch, who oversees Adobe's DPS efforts, and others. Stay tuned for more updates.