Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

You Would Even Say It Glows . . .

Nothing like a bit of neon to start the week. Here’s a computer-generated illustration — yes, we still do computer-generated illustration — we did for John Korpics at Fortune that appears inside the magazine’s current iPad edition. We created a static image for the print magazine and an animated version for the tablet in which the broken neon sign flickers and sputters against a grating soundtrack of electrical surges.

And here's a link to the animated version.

Below, a gallery of neon type we’ve done for other clients through the years, with help from NewTek's LightWave 3D and former JZDer Chris O'Riley.