Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell better stories.

Our story . . .

REVISED DECEMBER 18

New screens, including how substories could play out. Click on thumbnail to make bigger, and then click on arrows to advance.


REVISED DECEMBER 17

A series of three-act plays, oriented around this one . . .

Substories:

Network virtualization // Click on button to isolate dials and show caption // Click again to move dials and alter size and throughput of yellow dots on map // Click again to show FlexWare boxes on ground and cloud layers

Security // Click on button to show red bad actors throughout map with caption // Click again to highlight security solutions that including monitoring, NetBond, physical firewalls, virtual firewalls // Click again to show red bad actors going away

AT&T NetBond // Click on button to isolate Christmas tree on left with caption // Click again to highlight secured pathway between ground and cloud // Click again to highlight types of cloud applications and services NetBond supports

Mobility // Click on button to highlight Ecommerce example, showing transaction in one location, information going to cloud and other physical locations // Click again to highlight mobile worker example // Click again to highlight construction example

IoT // Click on button to highlight trucking example, showing location and contents in one location, information going to cloud and other physical locations // Click again to highlight healthcare example // Click again to highlight windmill example

Network // Click on button to point to different locations on the map with captions to different products specific to those locations — VPN, MPLS, ADI, etc. Unlike the others, this is a one-screen overlay.

Three dots at the bottom take us back to initial build


REVISED DECEMBER 14, MORNING

Added network traffic to grid, along with security breach. Everything would be animated, of course . . .


REVISED DECEMBER 13, EVENING

Hybrid of Concepts 1 and 3: Large touchscreen with diagram that shows network connections, with two physical objects on the table that respond to Augmented Reality — one corresponding to the mobility section in the bottom left corner, one corresponding to the IoT section in the bottom right corner.

AR through iPad shows location of SIM card within the device, simple diagram showing what device connects to in the outside world, and a short paragraph citing benefits.

Screen Shot 2018-12-13 at 5.02.46 PM.png

Bonus: Let’s do AR for the Aston Martin, too :-)


DECEMBER 13, AFTERNOON

CONCEPT 1: Reinterpret the ecosystem as shown — physical nodes on a slab, cloud-based nodes floating above, and mobility examples in insets on each sides. Make content tappable to isolate stories and provide further information.


CONCEPT 2: Retain the globe, but have use cases coming off instead of nodes. This makes the content more relatable.


CONCEPT 3: Instead of creating content for a screen, create Augmented Reality content that allows visitors to walk up to fixed objects on the floor and interact using an iPad to see things not visible to the naked eye.