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I tell stories for a living, mostly on behalf of companies eager to convey their brand promise to others.
Many companies struggle to get their message across. They create materials that are uninspired, disorganized, confusing or just plain ugly. They present too much content with too little structure, yielding one inpenetrable page or screen after another. And when that happens, they alienate employees and customers alike.
They wreak havoc unintentionally, eager to reap the benefits of storytelling but unclear on how to do it well. It is my job to show them the way.
The way, it turns out, is to separate the story from the telling.