Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell stories more effectively.

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How to Sell a Product You Can't Easily See

Once upon a time, most companies sold products that customers could see. A shiny car. A colorful shirt. Easy to photograph, easy to understand.

Today more products tend to less visual. You can’t take a picture of a firewall, for example. 

Or sometimes they’re not very interesting to look at. A revolutionary new drug may look like any other pill. A financial services product turns into yet another set of pie charts. 

How do you sell a product the customer can’t see?